New Frontiers – Exploring Employee Experience Management

At Gavdi, we are very excited to see the increasing focus on Experience Management over the past few years. SAP’s decision to partner up with Qualtrics in 2019 has naturally fuelled the interest for us and for many of our customers. The opportunities seem endless and we can see and feel that interest growing every day.

Ever wanted to become better at utilizing and analyzing all that operational data available to you, data you already have embedded in your organization? Putting life into seemingly “dead” data and letting it support data driven decision making? Ever wondered which hidden but truly valuable insights this data might reveal when combined with genuine experiences from one of your key resources – your employees? Finally, have you ever been curious on how to capture (anonymous) sincere experiences from your employees?

With the Experience Management approach and The Qualtrics XM Platform™ at its core, businesses now have the opportunity to collect unique experience data in combination with their operational data. This is done in order to identify experience gaps and organizational bottlenecks, unlock hidden insights in your data, which can ultimately lead to increased engagement in your workforce.

Combining O-data and X-data gives a higher HR value

Organisations have always depended on Operational Data (O-data) — hard numbers like costs, accounting, and sales — to inform their business decisions. But O-data only tells you what has happened — it doesn’t tell you why. To understand why things happen, you need to understand the thoughts and emotions of the people involved. Qualtrics call that information, Experience Data (X-data). Experience management software makes it possible for you to combine O-data and X-data to ensure that every business decision is based on both data and facts.

The Qualtrics XM Platform™ is used by teams, departments, and entire organizations to manage and collect data about the core experiences of employees, products, customers and brands. Most organizations know what is happening, for example the current level of attrition, but they do not necessarily know why this is happening. This is why the combination of operational data alongside experience data, can better enable organisations to have an holistic view of their employees core experiences. Qualtrics helps to measure, predict and improve both employee and customer experiences.

Employee experience has always held a great significance for many businesses as it affects so many aspects of the business. EmployeeXM gives organization’s a broader, more holistic view of the experience and interaction your employees are having, throughout their employee lifecycle. By giving your employees a voice, you are enabling a happier, more-engaged and better-developed workforce resulting in better business outcomes such as reduced attrition, improved employee performance revenue and an increased level of employee engagement.
When designed correctly, EmployeeXM can enable your business and managers to predict and close those experience gaps. It allows you to measure the overall business impact on employee experiences, whether that be onboarding, performance, appraisals or overall engagement. These insights are only valuable in the hands of the people that can take action and drive improvements. Sharing insights with the right people, setting action plans, and tracking improvements is how XM drives business results.

The Gavdi Approach to HXM

At Gavdi, people have always been at the heart of our business. Over the past 20 years, we have shaped our success by listening to our customers, Since we were founded, we have always strived to build on the foundations of constantly innovating and using these innovations to deal with the challenges our customers face. The Qualtrics XM Platform™ is a solution that can help to address and close the experience gap that many organisations are struggling to do so today. Have you ever asked yourself the following questions?

• How can you better utilize all your existing data?
• How can you make data driven HR and business decisions without neglecting the human factor?
• How can you capitalize and improve performance by focusing on this intangible, human experience factor?

Gavdi assists and advises its customers on all of the above and much more, whether it be – advisory services on the optimal initial design, integration options, migration of data to other HR platforms, the correlation between O and X data or how to optimize your existing data.
Is your business looking at Experience Data and Management? Are you looking for a way to create a natural dialogue with your customers, prospects and employees in order to get open, honest feedback in the moment? Are employee’s emotions and insights Important to you? If so, we would love to hear your thoughts.

Anne Linder Christensen is a consultant at Gavdi with a broad professional experience within Human Resource Management. Anne is certified in SAP SuccessFactors specializing in SuccessFactors People Analytics and Reporting as well as being a certified expert of Qualtrics and Qualtrics Employee Experience. Her educational background is within Business admin, economics and HR.

Jonas Kyhnau Hansen is a certified SAP SuccessFactors consultant at Gavdi specializing in SF Employee Central, SF Onboarding 2.0, Testing and Qualtrics Employee Experience. His background is within HR Management and Economics. Before transitioning into HR and IT Consultancy in 2017, Jonas built a professional foundation of knowledge of Service Management and Experience Economy after studying and holding several positions within these areas.